A lot has been written about employee engagement. There are blogs galore and articles abounding the Internet about this topic. Over the recent years, employee engagement surveys have become critical tools for determining how happy and connected employees feel with the company. Some of these survey rankings are also mechanisms for companies to build their brand amongst their stakeholders.
As I see it, employee engagement is a formal term for the connection or attachment that an employee has for his company that makes him want to not only continue working for the company, but also visualize himself in the company’s future. Note that the key word here is “want”. Employees do stick on for long periods but that does not mean that they are necessarily engaged or that they are willing to commit themselves to the job or the company. Having worked for 20 years spanning five companies, I can say this for sure: So long as I can see myself as part of the company’s near future up to 3 years, AND feel optimistic about it, I’m an engaged employee.
The hooks of engagement
So what makes one feel a sense of attachment towards the company’s present and future? There are actually five “hooks” that attach us to the company. Most of us need more than one hook to keep us attached!
Brand and Image
This hook is true for well-established large companies or companies that have recently created a buzz with their innovative ideas. Some employees feel a sense of pride when talking to the world outside about their company. It’s the pride of being associated to the brand and the image projected by the company.
Job and Role
Individuals who have mapped out a career development plan for themselves usually get hooked with the right kind of job description and role. They feel excited about the learning opportunities in store and look forward to gaining some skills.
Team and Synergy
People who love working with other people usually look for a work environment where they can make friends. This is also true about the kind of leadership they experience. A good boss and supportive colleagues are the top two items on their list. Give them both and they stay hooked.
Culture and Values
People-oriented employees who seek to grow into leadership positions highly favor companies with a positive employee-friendly culture. It is a well-known fact that companies with a great work culture have great leadership. These employees look for harmony and role models within the company, and like working for people they could look up to, or someone like who they could aspire to become. Companies with a strong work culture and values are also those that promote a culture of recognizing and appreciating committed employees over and above high performers.
Outlook and Growth
Growth could be in terms of compensation, vertical or lateral promotions, or diverse roles that help build the employee’s repertoire. Ambitious individuals usually scan the horizon for possibilities of growth. Even more important would be the forward-thinking practices that the company follows or new technologies that the company adopts that would provide the employee that continued growth.
Employee engagement cannot be faked
Perhaps the most underlying hook that truly builds trust and loyalty within their employees is the power of intent. Employees can see through quick-fix policies or stop-gap arrangements. Whether it is building the culture or defining the strategy or instilling values, a company would need to invest a good two to three years to really bring about a change that is deep-rooted and all-pervasive. A closer look at the five hooks reveals that it takes different kinds of leadership at different levels and of different competencies to create those hooks. It cannot be innovation alone or culture alone that can engage employees. Employee engagement is a commitment by the company that is sensed by their employees, who in turn demonstrate their commitment by not only continuing to perform, but also act as ambassadors for the organization.